There are many websites out there dedicated to awesome new products and services that appeal to different groups.  Among my favorites are 
Uncrate (catering to men) and 
NOTCOT (catering to a broad audience, especially design folk).  What I hope to create is a "buyer's guide" for the twenty to thirty something woman who used to be a tomboy, for the girl who would as for an ax from the 
Best Made Co., and anyone who has ever been a fan of Rosie the Riveter.
 
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